| Introduction to marketing and sales |
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jobs and responsibilities / corporate identity, logos / branding |
| Finding the customer |
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market research / customer profiles / data collection / a telephone survey / networking and acquisition |
Planning a marketing
and sales strategy |
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the marketing plan / the five P‘s / pricing and positioning strategies |
| Marketing and sales tools |
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distribution channels / types of discounts and retailers / telemarketing / direct marketing |
| Presenting your public face |
|
public relations / websites as a marketing tool / sponsoring / effective press releases |
| The sales process |
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acquisitions / sales-“Spiel“ / negotiations / USP / „close the deal“
|
| Company and products presentations |
|
company setup / presentation techniques / applications / descriptions / language of presentations |
| Building customer relations |
|
Marketing through trade fairs / Networking and acquisition |
| Introduction to accounting |
|
jobs in accounting /accounting principles /creative accounting / CPA & Chartered Accountant |
| Financial statements and ratios |
|
Profit and Loss Statement / balance sheet / explaining accounts / ratio analysis |
| Tax Accounting |
|
tax systems / methods of depreciation / calculating tax expenses / taxation planning |
| Auditing |
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role of auditors / types of audits / auditor-client relationships / describing graphs / an auditor‘s report |
| Management Accounting |
|
defining management accounting / statement of Cash Flows / budgets / the future accounting |
| Investment |
|
cross-border investments / different accounting practices / intercultural issues / globalization and the role of accountants |
| Company Issues |
|
special issues of the students‘ companies |
